Color became the main character in our narrative, representing the "magic juice" powering this new technology. Drawing inspiration from 60s video art and modernist photography, we crafted a vibrant visual language using dynamic color spectrums, resulting in a film that felt both timeless and fresh.
Credits:
Direction: Buck
Creative Director: Daniel Oeffinger
Associate Creative Director: Chris Palazzo
Design: Guillermo Zapiola, Renaud Futterer, Ross McCampbell
Animation: Johan Eriksson, Romain Loubersanes, Ross McCampbell, Daniel Oeffinger